










AI is everywhere — but clarity is not.
AI: What About It? is a thoughtfully curated summit for founders, operators, creatives, and leaders navigating what AI actually means for their business today and in the near future.
This is not a hype-driven conference or a speculative look decades ahead. It’s a practical, human-centered conversation focused on the next 12–18 months of AI, the window leaders can realistically plan for, invest in, and act on.
The summit centers on clarity, usefulness, and intentional adoption, helping attendees move from uncertainty to informed action.
February 13, 2026
Gainesville
Florida
Santa Fe Blount Center

Nationally & locally recognized technologists, entrepreneurs & business leaders come together to discuss all things AI for 2026


















Open the app on your mobile browser. Choose "Add to home screen"

Install the app

Enjoy easy event access & engagement!
UF & Santa Fe Biz/AI/Tech Students
CEOs & Company Executives
Founders & startup leaders
Operators & product teams
Creative & brand leaders
Investors & advisors
Organizations exploring responsible AI adoption
Registration & Check-In
8:00AM-9:00AM
Welcome! Pick up your badge, grab coffee, and get ready for an inspiring day of AI insights.
AI & Strategy
9:00AM
How AI reshapes competitive advantage, differentiation, and long-term positioning.
AI & Story
9:40AM
How brands communicate, build trust, and achieve discoverability in an LLM-driven world.
AI & Operations
10:20AM
Where AI practically increases productivity, reduces friction, and enables leaner teams.
AI & Product
11:00AM
How builders integrate AI natively, not as a feature but as a foundation for value.
Lunch / Networking
11:50AM
Enjoy lunch and recharge for the afternoon sessions. Connect with fellow attendees, speakers, and sponsors.
AI & Humans
12:40PM
Ethics, culture, creativity, and the role of humans in an AI-mediated future.
AI & Capital
1:20PM
What investors want to see, what they no longer accept, and how AI affects fundraising narratives.
AI & Life Sciences
2:00PM
Explore how AI is accelerating drug discovery, decoding genomics, reshaping clinical research timelines & impacting patient outcomes.
VIP Post-Event Networking
3:00PM
VIP ticket holders get to know the speakers, guests and sponsor representatives in a more intimate setting.
Artifact™ isn’t a traditional brand agency — it’s a clarity engine for companies navigating growth, change, and the realities of an AI-driven world.
While others focus on logos, campaigns, or surface-level storytelling, Artifact™ works at the point where identity, intelligence, and scale intersect. We help organizations articulate who they are, why they matter, and how they evolve — before expansion, acquisition, or reinvention forces the question.
Artifact™ exists because modern brands don’t fail from lack of creativity. They fail from misalignment:
Our work is built for founders, executives, and teams who understand that branding isn’t decoration — it’s infrastructure.
Artifact™ doesn’t chase trends. We design brands that hold up under scrutiny, scale under pressure, and remain credible as technology accelerates.
Because in a world where anything can be generated,
what’s real becomes everything.
AI: What About It exists so leaders can engage AI with clarity instead of fear, and strategy instead of reaction. The companies that show up to conversations like this are the ones that stay relevant. Leaders who understand that trust, ethics, and human judgment will matter more than ever in an automated world. This event isn’t about the future of technology — it’s about the future of business.
In the heart of Gainesville, Florida
530 W. University Avenue
Gainesville, FL 32601
support@artifactsummit.com

to lead the AI path forward.
Once you choose your tier, sign up for Artifact Summit Connect to begin the application process. Click below